I learned at an early age that it’s important to celebrate the little moments in life.  Sometimes it seems silly to stop and recognize them, especially these days when everyone is busy all the time.  But if we don’t stop and smell the roses, then the good times pass us by all too quickly and the next thing you know, you may forget why we’re all working this hard in the first place!

So today I’ll stop and take a little moment to celebrate Brenne’s 8th month birthday on the market!  On October 1st, 2012, I launched Brenne Estate Cask exclusively to my hometown of New York.  The first 6 months were a complete whirlwind of activity focused almost exclusively on New York City – and it was grand!  Brenne was received with cheers & acceptance (phew!) and with hard work and the open minds of many, we were able to break into the whisky world with smiles & lots of sales!

On April 1, 2013, we rolled Brenne Estate Cask into 3 new markets: Massachusetts, Illinois & Nashville, Tennessee.  And though we were severely delayed in shipping Illinois’ order to them due issues out of our hands – we can proudly say that thanks to the immediate success in our new markets & continued success in NY, our first bottling has been totally committed/sold to our distributors.  This far exceeded our goals and makes me especially proud & humble.

THANK YOU to the many people who have supported us along the way – especially those who continue to purchase & connect with us!


So, at 8 months old, I am happy to project that the 2nd half of 2013 is looking great!  Stay tuned for more updates as we continue down this incredible path.  We’ll keep you posted here, on Facebook & on Twitter.  Please keep your messages, photos, tweets & shares coming! They really mean so much to me.

With many continued thanks,



Allison Patel is the owner/founder of Brenne. She blogs regularly on The Whisky Woman blog found HERE.


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