It isn’t often that as consumers, we are privy to understanding the branding process. Of course, we are all very familiar with the final product, but seldom do we understand the thought that went into making a logo out of a half-eaten apple or the red color choice behind the iconic Coca Cola logo.

At Brenne, we like to do things a little bit differently- with our customers in the know. The inspiration behind Brenne Blue is splashed on the windows and doors throughout the French Countryside – and on our distillery itself. There is little information on why the doors of Cognac, and France for that matter, continue to be painted blue, but it seems the blue doors began as a way of honoring the Virgin Mary.  As the patron saint and protector of fishermen, Mary is connected to the colors blue and white. Village newcomers have continued to paint their doors blue only further enhancing the charm of these picturesque country villages.

Distillery Doors where Brenne is produced in Cognac, France (c) Brenne 2012

Distillery Doors where Brenne is produced in Cognac, France (c) Brenne 2012

 

Needless to say the beautiful blue doors and windows on the Brenne distillery stand out, just as we hope Brenne will stand out amongst other spirits in the landscape.

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